Salt N Pepa — Minimalist Album & Merch
For this project, I challenged myself to create a complete visual identity for a fictional Salt-N-Pepa album using a strictly minimalist and conceptual approach. The goal was to communicate the legendary duo’s identity without ever showing their names or faces — relying instead on clever symbolism. I used salt and pepper shakers as the central motif, paired with bold, graffiti-inspired typography and a high-contrast black-and-white palette with red accents.
The project expanded into a full campaign including an album cover, concert poster for a “Push It Again!” show at Madison Square Garden, and limited-edition apparel.
Tools: Adobe Illustrator & Photoshop
Deliverables: Album cover & vinyl mockup, concert poster, & t-shirt design with “Push It” typography
Concept: Say everything without saying anything — clean, clever, and instantly recognizable.
Disclaimer: This project is a case study created for portfolio purposes only. It has not been implemented or used commercially by the business. All AI-generated cat images were created by me using Grok. The final designs and layouts are my original work. AI-generated images created with Grok belong to the user who generated them (per xAI’s terms), and I retain usage rights for portfolio presentation. Any third-party fonts, stock photography, or reference graphics used remain the property of their respective owners and were used for mockup and presentation purposes only. I do not make any money from these designs, and this work is presented purely for demonstration of my design skills and creative process.