Encore Curtains
When two fellow students asked me to design branding for their fictional blackout curtain company, I’ll admit I wasn’t immediately thrilled — curtains? But once I dove in, I had a blast. Encore Curtains offers stylish, easy-to-install blackout curtains that turn any room into a dramatic retreat. I leaned into the theatrical “encore” concept with a playful, elegant identity featuring a stylized stage curtain and crescent moon, creating a whimsical, slightly mysterious vibe that feels luxurious yet approachable.
I developed a full visual system including multiple logo variations, color palette, typography, and extensive mockups (business cards, packaging, employee polos, storefront signage, and tags). The tagline “Come to the dark side…” adds a fun, cheeky wink that perfectly captures the brand’s personality.
Tools: Adobe Illustrator & Photoshop
Deliverables: Primary & secondary logos, style guide, business cards, packaging, apparel, signage & retail mockups
Disclaimer: This project is a case study created for portfolio purposes only. It has not been implemented or used commercially by the business. All original design work (logos, color systems, layouts, illustrations, etc.) was created by me. Any third-party fonts, stock photography, or reference graphics used remain the property of their respective owners and were used for mockup and presentation purposes only. I do not make any money from these designs, and this work is presented purely for demonstration of my design skills and creative process.