Willowmere Tea Co. — Interactive Packaging
For this branding and packaging project, I created Willowmere Tea Co., an elegant tea company inspired by nature’s seasons. The challenge was to design truly interactive packaging that invites customers to connect with the product — so I created apple-shaped die-cut windows on the lids that reveal the beautiful, colorful loose-leaf tea blends inside.
Each seasonal tin tells its own story: Dewfall (White & Green), Berrywood (White & Green with berries), Frosted Grove (Oolong & Black), and Spiced Thicket (Black & Rooibos). I designed a cohesive system with a refined logo, elegant gold accents, and a deep green color palette that feels timeless and sophisticated while staying playful and tactile.
Tools: Adobe Illustrator & Photoshop
Deliverables: Complete brand identity & logo system, four seasonal interactive tea tins (with lid windows), & custom packaging mockups and seasonal flavor visuals
Disclaimer: This project is a case study created for portfolio purposes only. It has not been implemented or used commercially by the business. All original design work (logos, color systems, layouts, illustrations, etc.) was created by me. Any third-party fonts, stock photography, or reference graphics used remain the property of their respective owners and were used for mockup and presentation purposes only. I do not make any money from these designs, and this work is presented purely for demonstration of my design skills and creative process.