Caterwaul Podcast — Logo & Brand Identity
A fellow student at Pellissippi State reached out to me for help with his Audio Technology Capstone project. He needed a bold, original logo for Caterwaul, his new podcast focused on all things Pellissippi Panthers.
I designed a fierce, energetic logo featuring a stylized panther/mountain lion combined with a roaring microphone — perfectly capturing the loud, passionate voice of the show. I delivered a complete style guide with primary and secondary logo versions, color system, and applications. I also created a custom YouTube banner and various mockups (apparel, water bottles, etc.) to show how the brand could come to life.
The client was thrilled with the final result and super happy with how it represented his podcast.
Tools: Adobe Illustrator & Photoshop
Deliverables: Primary logo, alternate versions, style guide, YouTube banner, branded mockups
Disclaimer: This logo was commissioned and created for profit. All original graphics and illustrations are my work and were sold to the client — they now belong to him. The font used is “Big Shoulders Display” (free for commercial use). This project is presented in my portfolio with the client’s permission to showcase my branding and logo design skills.